As product developers, we turn ideas into reliable, market-ready solutions. From initial product research, to detailed systems engineering and product design, into certification and handover to production. As a product development consultant, our clients trust us to identify design challenges early and ensure seamless integration of electronics, software, and mechanical systems. Time after time, we’ve created product designs that meet technical requirements, business needs, and exceed end-user expectations. Learn more about our process below.
Below is a peek into our comprehensive development process – our playbook on taking a tech idea and turning it into a market-ready product. Every project is unique – we use this framework as a guide, tailoring it to your needs, the partners involved, and the stage your project is at. This approach reduces your time to market as much as possible, while still ensuring the solution we build together is valid.
The purpose of any product: solving real problems for real people. Before diving in and investing in the detailed design and development, it’s important to clearly define the problem your product is solving. We workshop with you to uncover what needs solving, who will benefit, and why it matters. This ensures the detailed requirements of the product all have robust rationale.
At the heart of any great product is one or more pieces of core technology. Whether it’s a specialised sensor, AI integration, advanced algorithms, or a unique user interface, these enabling technologies set your product apart – making it commercially viable, competitive, and unique. We review the technologies you’ve already identified and explore the latest market innovations to uncover the best-fit options for your vision
Through interviews, observations, and collaborative research, we capture how people actually work, think, and interact. These insights form the foundation for our design process, shaping user stories that guide every requirement and solution that follows. By deeply understanding your users from the start, we ensure the product is intuitive, valuable, and embraced by the people it’s made for.
Knowing what’s already out there helps us make your product stand out. We analyse competing products to pinpoint opportunities for differentiation, ensuring your solution offers something unique in the market. We also identify proven design techniques that can be adapted to reduce time to market. If required, we can also flag potential patent or design protection issues early, so your path to market is both innovative and secure.
Our feasibility studies focus on validating the core technology and critical assumptions that could make or break the project. This often includes building a quick, rough feasibility prototype – not to explore all functions and form, but to prove that the key technical elements work as intended. By answering high-risk questions early, we give you the confidence to move forward and the insight to refine your path before major investment.
Clear, achievable requirements are the bridge between user needs and engineered solutions. Derived from user stories through our design process, these requirements define exactly what the product must do, how it will perform, and the constraints it must meet. This specification becomes the foundation for our solution architecture and guides every technical decision moving forward, in plain english all stakeholders understand.
Seeing the product take shape early helps align our focus with your vision. We create tangible representations of the product concept – from hand sketches and PCB 3D models, to physical mock-ups, 3D prints, wireframes, and interactive UI renders. These visual and physical models help communicate ideas clearly, refine the design early, and keep the project user-focused.
A strong solution architecture guarantees all parts of your product work seamlessly together, before diving into the detailed CAD and coding. We define every major system element and map out how they interact with users, the environment, and other systems. This blueprint our Systems Engineering team create ensures your product’s hardware, firmware, and software are integrated into a coherent, compatible, and competitive design.
Often overlooked by engineering teams, understanding production costs early helps avoid surprises later. We develop initial cost estimates for the full product lifecycle – from hardware components and assembly materials during manufacture, to software deployment, licensing, and ongoing maintenance. These figures guide strategic decisions and keep the concept grounded in commercial reality.
A concept prototype transforms ideas into something tangible you can interact with, share, and evaluate. This prototype represents the core product concept – enough for users and stakeholders to experience the intended function, and evaluate the technology. It’s a powerful asset for gathering early feedback, validating design decisions, and building confidence before committing to detailed development and a focus on manufacturability.
We craft not only the core printed circuit boards (PCBs) that power your product, but also the surrounding electronics that bring your product to life – from cables and antennas, to modules and batteries. Our Electronics Design team focus on robust, manufacturable designs that balance performance, reliability, and cost. This ensures your product’s hardware is ready for real-world conditions and scalable production.
Our Embedded and Software teams ensures the software is reliable, secure, and scalable, delivering seamless interaction between your product and the digital world around it. With your input, we build out the full software stack that powers your product – from embedded firmware running locally on the device, to applications, cloud platforms, and user interfaces that connect it to the wider ecosystem and your end customers.
We bring your product’s form and function together through industrial and mechanical design. Our team develops housings, enclosures, and mechanical systems that are ergonomic, durable, and ready for manufacture – implemented in detail based on the product concept you choose. This ensures your product not only works flawlessly inside, but also looks and feels right in the hands of your users.
This is where your product becomes tangible. Using our wide network of global suppliers, we supply all drawings and documentation to create custom prototypes of your product – the first build which looks-like, works-like, and feels-like your vision. These prototypes allow you to see, touch, and test your product early, generating excitement, guiding refinements, and securing stakeholder confidence before larger investments.
We reduce risk through a structured tiered testing approach based on rigorous standards like IEC 62304. Individual components undergo unit tests in isolation, while integration tests validate how subsystems work together. Finally, system-level verification ensures the product meets all requirements. This mix of independent checks and collaborative testing gives confidence your product is ready for users and field trials.
We perform pre-compliance checks and full compliance testing to ensure your product meets all relevant international and regional standards. This reduces risk, avoids costly redesigns, and ensures your product is legally approved for the markets in which you plan to sell. Through our design knowledge of meeting the requirements of standards, and our reliable network of test labs, we can certify your product for any market.
Testing that our team do is just the beginning. Field trials place your product in real-world conditions, where we can validate performance, reliability, and usability at scale. These trials we collaboratively engage you and your customers in capture invaluable feedback from users and environments your product will actually face. By uncovering issues before launch, we ensure the final design is valid, practical, and proven where it matters most.
Based on compliance tests, field trials, and feedback, we carry out targeted design enhancements that elevate your product. These improvements can range from fine-tuning hardware and firmware, to refining ergonomics or optimising for large-scale manufacture. Our goal is to deliver a product that is high-performing, manufacturable, and competitive – a solution that not only works but you are truly proud to take to market.
With the design frozen, we introduce you to our trusted production partners to secure detailed, transparent production quotes. These cover materials, assembly, testing, software deployment, and logistics, giving you an accurate picture of costs and timelines. This process ensures you can plan with clarity and confidence, with no hidden surprises when scaling from prototypes to full production launch.
Using test data and feedback, we build production-ready prototypes with final materials, finishes, firmware and assembly. We refine tolerances, ergonomics and manufacturing factors – panelisation, fasteners, routing and test access. Packaging and accessories are included so prototypes mirror the real product. Each unit is verified against requirements, creating golden samples for pilot builds.
We guide your product from design into production with a smooth, low-risk transition. Our team prepares manufacturing data, assembly documentation, and validated test systems to ensure your product is ready for scalable, repeatable builds from day one. Through close collaboration with our manufacturing partners, we ensure all risks are mitigated and pilot runs are executed smoothly.
Our approach to quality assurance is data-driven, integrating inspection, testing, and traceability throughout the build process. We design and deploy automated test equipment and calibration tools that ensure consistency from batch to batch, and our manufacturing partners use the latest in automated inspection equipment. This ensures your product meets every performance, safety, and compliance requirement – every time it’s built.
We build resilient supply chains that support your product’s long-term success. Our team coordinates sourcing, logistics, and production partners to manage costs, timelines, and component continuity. We ensure new designs always use only available parts. By monitoring availability, mitigating obsolescence, and approved vendor lists, we keep your production flowing smoothly and your customers supplied.
We ensure your product’s software is delivered, installed, and maintained securely across its lifecycle. From factory programming to field updates, our distribution systems manage version control, traceability, and security at scale. Whether through local provisioning or over-the-air delivery, we make certain your devices remain compliant, reliable, and always running the latest firmware.
We support your launch strategy from pilot production through to full-scale rollout. Working closely with your team and partners, we coordinate builds, documentation, and release validation to ensure a smooth ramp-up. Leveraging our global network in manufacturing and logistics, we also help ensure goods reliably travel from manufacturing to your end customer. Our proven approach reduces risk and accelerates time-to-market.
Our relationship doesn’t end at launch. We provide ongoing engineering support to keep your product performing at its best. From firmware and hardware updates, to design enhancements and issue resolution, we ensure your product continues to evolve with market dynamics and user expectations. Our team can remain available throughout the whole lifecycle – giving you confidence that expert help is always close at hand.
We maintain your product’s long-term success through a structured production program that focuses on consistency, quality, and efficiency. Our team manages the supply chain, manufacturing quality, and cost control to ensure every production run meets your original specifications. We work proactively with suppliers and partners to resolve challenges early – keeping your builds on time, on budget, and on spec.
We believe great outcomes deserves visibility and celebration. Through joint marketing initiatives, we help showcase your product’s innovation, quality, and impact – from technical collateral and case studies to trade events and award submissions. Our goal is to help you tell your story effectively and strengthen your position in the market. Together, we highlight what makes your product stand out – and how our collaboration delivered.
Product compliance is an ongoing commitment, not a once-off test. Our team supports you with regulatory upkeep, documentation, and certification management across your product’s lifecycle. We track evolving regional and international standards, coordinate gap testing, and ensure every unit remains compliant in production. This proactive approach reduces risk and keeps your product ready for ever-changing markets.
When it’s time to transition, we help you plan a smooth and responsible product phase-out. Our EOL planning covers component obsolescence management, last-time buys, design refreshes, and user communication strategies. By planning early, we protect continuity for your users and provide clear pathways for next-generation development – ensuring every stage of your product’s journey is managed with care and precision.
The decision depends on your company’s core competencies, available resources, and strategic priorities. Generally, it’s best to keep core differentiating features in-house while outsourcing non-critical components or specialised expertise you lack internally.
Product development costs vary significantly based on complexity, industry, and development approach, ranging from thousands to millions of dollars. We provide detailed cost estimates after understanding your specific requirements, target market, and desired features during our initial consultation and discovery.
Development timelines typically range from 3-6 months for simple products to 12-24 months for complex solutions, depending on scope and resources. We establish realistic timelines during our planning phase and provide regular milestone updates to keep your project on track.
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